“We’ve always stayed curious”: How Ikea is becoming a changemaker


“The whole key lies in turning our issues into our greatest possibilities. Ever considering that the beginning, we have normally stayed incredibly curious and open for alter. This is element of the DNA of Ikea,” Öncu discussed. 

Reimagining the major blue box

Like many savvy suppliers due to the fact Covid hit, Ikea has targeted on its on the internet capabilities in the previous few of decades, upgrading its application and internet site. But at the exact same time, the business enterprise also started taking into consideration how to enhance its current actual physical suppliers with inventive new formats to satisfy changing shopper requires. 

“We commenced to create new formats ranging from around 40 square metres. A standard Ikea store is about 30,000 sq. metres. We contact it a compact Planning Studio to guidance and aid the clients in their journey to develop a better day-to-day everyday living at household,” reported Öncu. 

At Ikea’s Organizing Studios about the globe, prospects can acquire one particular-on-a single guidance from its professionals to aid them design and style their residences and kitchens. The Studios are also conveniently located in the vicinity of community transportation, creating it easy for clients to access the spaces. Its 1st retail outlet introduced in Singapore past yr and has because rolled out across the US, Canada, Korea and Thailand.

Ikea also introduced city locale outlets very last calendar year, the very first of which opened in Vienna in August, featuring seven storeys, exact same-day shipping and delivery by electric powered trucks, solar panels and 160 trees. A rooftop terrace and hostel are also found on the top rated amount of the retailer.

Solving the final mile with robots

Pre-pandemic, only 4 per cent of Ikea’s business was on-line. Now, it is 30 for every cent.

“Of study course that places huge tension on the method. The nearer [our stores] occur to wherever quite a few people are living, socialise and operate, the greater needs it puts on how we bring our merchandise to people’s properties,” spelled out Öncu.

Last yr Ikea opened its to start with automated warehouse in its retail outlet in Zagreb, where by 1000’s of Ikea goods are stocked in bins that can be brought to an Ikea employee in just 15 seconds. The bins can store up to 4 occasions extra merchandise in contrast to usual Ikea warehouse racking and permits up to 60 for each cent much more full quantity. It’s also power productive, as 10 robots use the similar sum of vitality as a vacuum cleaner, according to Ikea.

Driving change as a result of electric powered motor vehicles

“If we want to make a transform, we have to just take accountability. Entering the most critical decade of human mankind, we have resolved to guide by means of action,” declared Öncu,. “Ingka Group is established to direct the motion towards 100 per cent zero emissions for property deliveries by 2025. As a group, we are also committed to the aim of turning out to be a climate constructive enterprise by 2030, though at the exact same time, continuing to develop our company.” 

A single of the improvements Ikea has made just lately to meet up with these plans has been via its implementation of electrical delivery autos. Previous yr, the firm produced 70 million home deliveries, but as Oncu exposed, “only 11 per cent of them had been manufactured with zero emission cars. I want that variety to be much higher”. At the moment, Ikea has 500 zero emission autos running in 25 international locations.

“And that’s not more than enough,” explained Öncu. “We just can’t do it on your own, so we are partnering with all the primary tools companies to redesign the cars to in good shape the purpose of large orders, like house furnishings, finish kitchens, living rooms and so on.”

In February this year, Ikea also put in 700 electrical motor vehicle charging factors at 20 of its merchants, increasing Sweden’s network of charging stations by 18 for every cent.

“Change is in our DNA at Ikea and it has been ever since [founder] Ingvar Kamprad began the company,” stated Öncu. “We are observing how the earth is evolving and the way persons shop is essentially transforming. I confess that to alter our business enterprise design is difficult…but if you want to provide lots of persons, you have to have to stay open and listen.”


Resource connection