UAE Ramadan 2022 shopping deals: Fashion and new car sales to be the big winners in first post-COVID-19 promotions


Dubai: Fashion and automobile profits could arise as the largest winners from the approaching Ramadan promotions launching early April, although hypermarket stores are making ready for the sharpest rise in demand on grocery and every day desires from up coming week itself.

“This will be the 1st article-Covid Ramadan, and that itself is a induce for UAE’s customers to purchase grocery in bulk ahead of the get started of Ramadan,” said V. Nandakumar, Chief Commercial Officer at LuLu Team. “There will be no source shortages on food stuff solutions since of the problem in the world-wide delivery and logistics movements. Suppliers these as ourselves have stocked in progress and have committed materials coming through the next handful of weeks.

“Grocery will easily be the greatest category in the to start with two months of Ramadan for the reason that there are no much more of the limits on social activity linked to Covid.”

Make sure constant pricing – and presents

The most important problem for merchants will be to maintain price ranges continuous. Inflation and the steep price of shipping are cranking up the tension on practically all consumer classes, and with food becoming no exception. In accordance to Nandakumar and resources at other merchants, there will be more concentration on Ramadan kits of daily grocery demands at “set prices”.

“Maintaining price ranges will be the most important obstacle in the foodstuffs trade, and a good deal of vendors have deferred any hike till immediately after Ramadan,” said a resource at just one of the top manufacturers of processed food items.


It will be the 1st time in two years that actual physical retailer profits all through Ramadan have a possibility to take on online’s could.

UAE customers will need to retain their eyes out – and do some immediate calculations – on which category is providing the greatest bargains and where.

Guarantee easy put up-Expo demand

UAE suppliers will be hoping that Ramadan and the subsequent Eid promotions will sustain their volumes now that the Expo will shut March 31. Ramadan gross sales, they believe, can present the article-Expo profits bounce, particularly in the second-50 percent of April.

That is unquestionably what the UAE’s automotive dealerships are expecting. Automobile sales in the UAE has been recording a sharp recovery from the lows of a COVID-19 infected 2020, and from the 2nd-half of final year, some of the major dealerships in the nation are recording thirty day period-on-thirty day period sales enhancements. The Ramadan promotions – equivalent to about 10-15 per cent off on the sticker selling price – are already starting to exhibit up for new motor vehicle income.

This kind of is the demand that on some luxurious versions, dealerships are inquiring for an further top quality on best of the car’s cost for any person seeking an speedy delivery. “Sure, on some specialized niche products there have been premiums billed in the past, but practically nothing like what dealerships are seeing nowadays,” claimed a senior formal with a supplier dealing with a German auto model.

There are some sweet bargains on give from sellers – “From for a longer period warranty and services offers – to as extensive as 7 a long time – to deferred payment programs of six to 12 months, we are expecting this year’s Ramadan to be among the most intense for auto profits, and by extension for motor vehicle insurance policy,” reported Avinash Babur, CEO of

Make sure on-line achieve

For online shops, F&B makes and shipping portals in the UAE, this will be the get started of a further bumper thirty day period. Extra ‘virtual-only’ F&B manufacturers will be hoping for orders and a position on eating tables. According to field resources, this class turned in a strong functionality in the last six months, and Ramadan and Eid will maintain the momentum going.

So, in which will the finest bargains be – on line or offline? According to Sandeep Ganediwalla, regional Partner at Redseer Consulting, there is rarely any variation these times. Traditional vendors have upped their on-line sport in the previous two years and can match or greater any offer that on the net-only platforms occur up with. Plus, these traditional suppliers can do omni-channel far too, the place they choose orders online and make sure the orders are picked by the shopper at a time of their convenience.

“Omnichannels account for far more than 40 for each cent of the on line retail segment in UAE – and they are more and more providing comparable promotions on the two on the web and offline channels,” said Ganediwalla. “However, shopper notion proceeds to be favorable in direction of online specials.”

Gadgets’ availability

Considering of a new smartphone? Make certain to check out the availability, because smartphones and other devices continue to endure from chip shortages. This has been on for a lot more than a year now, and there is practically nothing on the horizon that implies this challenge will be going away quickly.

In the UAE, e& (previously Etisalat) and du are turning influential in this classification. “If previously purchasers would glance at any ecommerce portal for smartphone picks, now, the knowledge bundle features are what generally seal the deal,” said a retailer. “This is why e& and du are turning into dominant channels, and it will turn out to be much more when more subscribers sign up for 5G solutions.”


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