The new flagship of Moët & Chandon: Europe´s most glamorous Champagne Bar at Harrods London – Retail Focus


“It has been a super-challenging project because of the complexity of delivering the organic, sinuous shape of the chandelier and bar using the premium materials specified,” said umdasch Project Director Simon Wait. “The bar was manufactured in twelve sections and fitted together on site, the pieces were then jointed, filled and re finished in situ to give the appearance of the bar being made from one piece, “he added.

Surrounding the bar are five areas framed by library-esque bottle displays, gold-hued seating and bespoke tabletops designed to echo the effervescence of champagne. The tops of the four poser tables are made from resin, each designed with a 3-dimensional aesthetic which replicates the impression of looking down into a glass of Moët & Chandon, with the ‘bubbles’ rising towards the customer.

Tradition meets modern luxury

“The Moët & Chandon bar at Harrods is a dramatic and contemporary space, delivered through architectural form and materiality inspired by the heritage brand,” said Simon Mitchell, co-founder of Sybarite. “The sculpted central chandelier, composed of degradé metallic discs, sweeps, undulates and dips overhead, drawing one in with an anticipation of celebration and effervescence. Working with heritage brands LVMH, Moët & Chandon and Harrods was an opportunity to design a show-stopping backdrop injected with all the drama and theatre one anticipates with the pleasure of drinking champagne. Contemporary design references create an immersive environment which conveys the story of the terroir, the sense of place and brings the philosophy of the Grand Maison to life at Harrods.”

umdasch at Harrods: A long-term partnership

The long-standing relationship between umdasch and Harrods is emblematic of the deep heritage that the two businesses have within retailing. From luxury merchandise to gifts, Harrods and umdasch have collaborated in a long-term, phased project to rejuvenate key elements of the store, starting with the successful renovation of Harrods Roastery & Bakehall in 2017 and Harrods Wine & Spirits in 2018.

Subsequently, umdasch was commissioned for many projects as part of a ten-year grand renovation, including the Dining Hall, Men’s International Designer Room 1, Beds and Signature Harrods World as well as the Gift Wrap area, Men’s Shoes or Seasonal & Books.

“Harrods Moët & Chandon Bar is our flagship project this year, given the uniqueness of the design and various high-profile stakeholders being involved in this project. The team is immensely proud to have been entrusted with this prestigious space.” notes Roman Fussthaler, Managing Director Premium Retail at umdasch The Store Makers.


Source link