Almost 50 percent of customers surveyed have not nevertheless heard the phrase “metaverse” and only 5% take into account on their own enthusiastic people.
All those are top rated findings of a shopper review executed by CommerceNext in partnership with Bizrate Insights, Coresight Investigation and CommX.
The February research polled mostly women and individuals of ages 18 to 59, according to a press release.
“Our survey data indicate that recognition of the metaverse is minimal general, but the likely is high,” Veronika Sonsev, co-founder of CommerceNext, mentioned in the launch. “While most shoppers ended up not acquainted with the metaverse, the ones that interact in digital worlds appeared inclined to store in the metaverse in the long term.”
Just 18% of customers surveyed have engaged with digital worlds, and of people, in phrases of engagement, 76% have performed game titles and 39% have socialized.
Whilst only 30% of the 18% shop in metaverse environments, the respondents noted curiosity in pursuits this sort of as buying in virtual malls and hoping on clothes and equipment almost when they had been asked about potential procuring-related routines in long run metaverse visits. Notably, respondents confirmed the most fascination in shopping for genuine-globe merchandise.