Designer purses have very long been deemed “the financial investment piece” for your closet. And even though this plan may well only be justification for dropping countless numbers of bucks on a purse, these luxurious pieces can be a prudent investment. As kinds circle back about and classic and resale marketplaces have taken off in modern yrs, keeping a few vintage designer bags in your assortment is not this kind of a poor thing.
No a single appreciates this much more than Kristen Donnell, who owns Keeks Designer Handbags, a luxurious designer purse resale shop in Plano. Donnell claims “pre-owned retail is in my blood.” When she was a toddler, her weekends have been invested at a Garland flea market the place her father, Mark Edward Kane, offered made use of CDs. She experienced a entrance row seat as he grew his business from the flea market booth into CD Warehouse and released other ideas, like Film Investing Corporation.
Wanting to cultivate one thing of her personal as an grownup, with a product or service line that would enchantment to women of all ages, Donnell decided to concentrate on handbags. She released her resale shop in 2010. “We deeply believe that all people warrants luxurious, and [we] required to create a enjoyment, extra attainable way to get it,” Donnell says.
And her financial investment in the label has paid out off. Donnell says a string of “little bets” considering that opening 12 years back has helped her develop Keeks (her nickname) into a 10,000-sq.-foot flagship retail store in Plano.
She first began promoting pre-owned handbags in a tiny Collin Creek Mall retail store in 2010. At the time, she carried predominantly lessen-conclude designers. But her clients were drawn to her a lot more luxury offerings. The first purse she sold was the only Louis Vuitton Speedy she experienced in-stock. Donnell now sees that as a foreshadowing for her present-day wares.
“The enterprise plodded alongside until finally we resolved to make a ‘little bet’ and acquire a significant volume of pre-owned Louis Vuitton to attempt to promote,” Donnell states. “We ended up stunned when it flew off the shelves. That was when we figured out that higher-stop luxury was the way forward.”
Donnell now sells luxe purses, footwear, and add-ons. Her 4,000-hangbag stock consists of items from some of fashion’s most exclusive—and expensive—designers, like Hermes, Givenchy, Prada, Christian Louboutin, Louis Vuitton, natch, and extra, at a discounted charge.
That low cost is, perhaps, the most apparent profit of getting made use of parts. But other, generally overlooked gains involve sustainability—buying an outdated bag keeps it out of a landfill—and getting unusual, discontinued things, Donnell says.
“Another gain to shopping for resale is that we have hundreds of pieces that are no longer in manufacturing,” Donnell says. “We just lately designed a buyer so joyful mainly because she had been dreaming about the discontinued Louis Vuitton Sully and we had it.”
Donnell often operates to hook up customers with a discontinued bag or accessory they’ve been coveting but just can’t come across. Ideal now, some of her most popular products consist of various Chanel Grand Purchasing Totes, which have been discontinued in 2015. But her rarest items now in-inventory consist of an Hermes Kelly 35, an ostrich Prada Galleria, and various discontinued special-edition Louis Vuitton prints.
Keeks’ small business product operates on the strategy of providing designer fashion with no the designer attitude. Donnell wants her customers to have a specific experience and not that Really Female Rodeo Drive minute, wherever they sense intimidated or are turned absent, when purchasing at Keeks. Though the things are technically second-hand, Donnell desires her consumers to experience celebrated with the investment they are creating. As lots of buys are accompanied by a main lifestyle moment or milestone, like graduations or birthdays, she commemorates specified purchase levels with a bottle of champagne for buyers.
Despite the fact that the bulk of Keeks’ business arrives from in-retail store obtaining, Donnell noticed a significant turning issue in 2020. Like numerous other retail brand names, Keeks amplified its e-commerce and social media efforts during the pandemic. They worked hard to up grade the on line purchasing practical experience, Donnell states. “Now I’d say we have a brick-and-simply click model.”
On line purchases at the moment make up 33 percent of her profits, Donnell suggests. She has consumers from all over the entire world, and she’s even had out-of-towners visit her Plano keep in individual from as significantly absent as New York Metropolis.
Donnell has huge designs for the future of Keeks Designer Handbags, which include a further major box locale outside of Plano and aggressively expanding her luxury shoe and accent collections. But like her father’s ventures rising up, her business enterprise is however a relatives affair. Both her father and her husband, Robert, do the job with Donnell at the retail store, which she states is the most effective section.
“It is not usually easy, but at the close of the working day, doing the job hard for a prevalent intention is generally really worth it,” Donnell suggests. “Together we have built some thing that we are extremely proud of and we have the greatest group.”
And she will get to drool over attractive designer luggage for a living.