Naming your business will take a lot of thought. Through my experiences the best business name should be simple and reflect your type of business. Likewise, designing the company logo will also take much consideration and thinking.
Of the two I think designing the company logo is the most challenging. It needs to be simple in design yet speak volumes. The simplicity of the design will be mentally exhausting.
For example, we will pretend that your name is Rose. That is a very easy name but if you are not careful people may think that you are in the flower business rather than the jewelry business. If you use roses as your company logo, again, they will think you are florists.
You are in the fashion jewelry business. Rose is your name and that is the fact. To separate you from the flower business and to also use your real name, you might consider 'Fashion Jewelry Designs by Rose'.
Fashion jewelry designs says what you do and your name is Rose. This is simple and to the point. Then on your business card, brochures, stationary, and other business correspondence print your business address, phone number, fax number, web address, and email.
To start your own business you will need brochures, business cards, and business correspondence papers with matching envelopes. These are necessities describing who you are, what you do, and how to contact you for your jewelry services. Be professional. Allow time, word of mouth advertising and other forms of advertising to give your small business start a boot into action.
I do not know the statistics, but staying with your real name seems to present less legal problems.
An incident comes to mind where a local restaurant had a contest asking people to name their business. The winning name represented the type of food specialty and the type of restaurant. Everyone enjoyed the contest and the winner got a free dinner for two.
This contest took place in a small town. Vacationers to the area were visiting some relatives where they were treated to a fine dinner at this small restaurant. However, these visitors represent a well known worldly company. They forced this small restaurant to remove their name because of its worldwide familiarity or be taken to court to be sued for using their name.
You will want your business name to be attractive, positive, and unforgetable. It is to your benefit and profit that you invest time and effort in selecting your business name. It is your company identity.