Beauty Industry Group Announces Acquisition of BELLAMI Hair | News


Furthers BIG’s Mission to be a Trusted Hair Methods Corporation for Stylists and Shoppers

SALT LAKE City and CHATSWORTH, Calif., May 17, 2022 /PRNewswire/ — Beauty Marketplace Group (“Large”), an market chief for hair alternatives, declared now that it has obtained BELLAMI Hair (“BELLAMI”), a quality brand name driving innovation in the hair extensions and haircare classes. Huge will help BELLAMI as it improvements its differentiated go-to-sector tactic and grows its sturdy customer subsequent to create on its present-day momentum. Phrases of the transaction have been not disclosed.

Co-Founders Nikki Eslami, who will continue to provide as an advisor, and Julius Salerno, Main Govt Officer, begun BELLAMI in 2012 with a vision to carry luxury hair extensions to gals that want to look and feel their very best. Creating on its direct-to-customer (DTC) roots, BELLAMI’s client footprint has sent sector-leading expansion given that increasing to an progressive direct-to-stylist (DTS) engagement method that brings its products and insights to the essential digital platforms where stylists interact with every other and their customers.

Core to BELLAMI’s working philosophy is the belief that the route to self-assurance begins alternatively than finishes with the extensions themselves. About the a long time, the manufacturer has turn into a main educator for stylists to learn the various strategies and methods, have an understanding of the very best servicing and styling tactics, and go on their instruction in new system software, all in an effort and hard work to supply hair alternatives for a escalating buyer base.

“We have extended admired BELLAMI for truly redefining the good quality, notion, and shopper engagement approach of hair extensions in the growing DTS group,” claimed Derrick Porter, Chief Executive Officer of Beauty Marketplace Group. “The manufacturer has a amazing runway for growth, and we glance ahead to functioning with the team to equip BELLAMI with the product innovation, information insights and analytics, efficiency marketing and advertising abilities, and provide chain concentrate that Huge has cultivated via our ongoing brand constructing attempts. Our partnership with BELLAMI signifies an vital action in the direction of generating a entire hair methods corporation that tells the tale of how hair items can address challenges for girls close to the planet.”

Nikki Eslami, Co-Founder of BELLAMI, reported, “I am thrilled that BELLAMI is coming into its future chapter of growth along with the Significant staff. Their like-minded concentrate on elevating the hair remedies class marks a all-natural evolution of BELLAMI’s mission around the earlier 10 years. With BIG’s aid, BELLAMI will grow its achieve in assembly the various hair wants of females, no matter whether it be thinning, alopecia, dryness, postpartum hair loss, ruined hair, or duration. It is no surprise that hair is psychological, and a significant aspect of several people’s id. We want it to be a source of assurance.”

Julius Salerno, Co-Founder and Main Government Officer of BELLAMI, continued, “This transaction is an interesting milestone for BELLAMI as we proceed cultivating methods to arrive at our shoppers as a result of authentic and helpful channels. I glimpse ahead to performing carefully with the entire Massive staff to deliver BELLAMI to even much more clients and accelerate our crucial financial commitment in stylist instruction.”

Throughout 13 current market-main brand names, Huge has become a companion-of-selection for class-shaping innovators, correctly deploying its special multi-channel distribution community to around 165 international locations around the world. This transaction is supported by existing Big investors, which include L Catterton and HGGC.

Avik Pramanik, Husband or wife at L Catterton, explained, “Our investigate has proven that customers of all generations are ever more demanding methods for their hair troubles that present a distinctive blend of practical effectiveness, luxury experience, and wide accessibility across a assortment of channels. We are assured that the combined capabilities of Large and BELLAMI will help the company to carry on giving customers with the most revolutionary solutions and products and services not only in the hair extensions group, but also effectively outside of. L Catterton and HGGC are pleased to proceed supporting BIG’s eyesight to develop just one of the world’s leading beauty platforms.”

BELLAMI’s merchandise and expert services will keep on being obtainable underneath their present model as component of the Significant portfolio, and the Organization will continue on to be headquartered in Chatsworth, California.

Harris Williams served as unique monetary advisor to BELLAMI Hair.

About Magnificence Business Team

Massive, founded in 2004, is an field chief for professionally mounted and Diy hair extensions and linked beauty products and solutions. BIG’s expert merchandise are sold in a lot more than 1,200 shops during North The united states and its collective models provider far more than 30,000 salons throughout over 165 countries. Massive has places of work in 6 international locations and is headquartered in Salt Lake Town, UT.

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About BELLAMI Hair

Founded in 2012 by Nikki Eslami and Julius Salerno, BELLAMI presents premium hair improvement solution products and solutions to individuals and salon professionals all over the world via its e-commerce platform and its enterprise-owned shops, the BELLAMI Magnificence Bars. BELLAMI is fully commited to sourcing the maximum good quality, ethically sourced hair. Through its qualified channel, the Enterprise empowers hair stylists and salons with its marketplace-leading, thorough hair extensions and business enterprise coaching classes. BELLAMI is headquartered in Chatsworth, CA.

About L Catterton

With more than $33 billion of fairness cash across its fund strategies and 17 offices all around the world, L Catterton is the largest international buyer-targeted personal equity company. Leveraging deep group insight, operational excellence, and a broad strategic community of associations, L Catterton’s staff of nearly 200 investment decision and working specialists help management teams all-around the planet in creating powerful, category-major makes. Given that 1989, the firm has manufactured about 250 investments in purchaser organizations. For a lot more information and facts about L Catterton, you should visit


Beauty Business Team

Adam Hanselman



Amy Pandya



L Catterton

Julie Hamilton

Controlling Director, Firm Communications



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