At avatar fashion store, Meta to sell virtual clothes for real money


A brand of Meta Platforms Inc. is witnessed at its booth, at the Viva Technologies conference dedicated to innovation and startups, at Porte de Versailles exhibition centre in Paris, France June 17, 2022. REUTERS/Benoit Tessier

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June 17 (Reuters) – Facebook proprietor Meta Platforms (META.O) is launching a digital clothing retail outlet where by users can purchase designer outfits for their avatars, Chief Govt Mark Zuckerberg stated on Friday.

Digital outfits made by fashion manufacturers Balenciaga, Prada and Thom Browne will be obtainable for buy to begin, explained Zuckerberg, speaking in a live movie stream with Instagram’s head of fashion.

A Meta spokesperson mentioned they would be priced concerning $2.99 and $8.99, considerably considerably less than the serious outfits by those people designers. Prada’s Matinee ostrich leather bag, for case in point, sells for $10,700.

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Zuckerberg claimed he hoped to develop the retail store out into an open marketplace where by developers can create and market a broad array of digital dresses.

Avatars have emerged as a single way for Meta to link user id throughout Fb, Instagram and its other companies, as it significantly ties the platforms collectively and steers toward constructing an immersive “metaverse” of shared, interconnected electronic worlds in which people can get.

Buyers of the firm’s virtual fact headsets set up avatars to engage in video games, choose exercise courses and participate in conference phone calls, even though to begin with the electronic outfits will be readily available only on Fb, Instagram and Messenger, Meta explained in a assertion.

The corporation redesigned its digital actuality avatars very last year to be much more expressive and three-dimensional, then made them obtainable on Facebook, Instagram and Messenger starting up in January.

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Reporting by Katie Paul and Ahmed Farhatha modifying by Jonathan Oatis and David Gregorio

Our Criteria: The Thomson Reuters Belief Ideas.


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