Win-Win Discount Coupon Strategy

Want to hear a great way to get business and create satisfied customers? With this "50-50" coupon offering, everyone wins. Here's how it works: You send a limited offer to your list; Let's say 100 coupons are available, and when they're gone, they're gone, until next time. People hurry to your website and those lucky 100 download the coupon.

The coupon is worth double its face value. For example, the coupon costs $ 25; With it, they can purchase $ 50 worth of goods or services. The catch is that they must pay for it immediately – they do not simply print it and risk losing it or forgetting about it.

You get your $ 25 right away. The customer is motivated to make a purchase with you because she's essentially put down a $ 25 deposit. Depending on what your product or service is, the average customer may very well spend above and beyond the $ 50. If you're a restaurant, for example, where a family of four will spend $ 100 on a nice dinner, they're getting a bargain because they've saved $ 25. And you've made a profit, plus you've earned four loyal customers. Everybody wins.

You can offer the coupon as part of your autoresponder series. This strategy works very well as a broadcast, as you can control the time frame of the offer and anticipate when the coupons will be purchased. If you do not have an autoresponder series, you may not be aware that 90% of your sales can extremely come from your autoresponders! And if you do not have a list, there are some easy ways to start building one quickly.

Finally, if you do not have a professional copywriter creating customized marketing packages for you, now is the time to find one. Make sure you choose one who's familiar with autoresponders as a marketing strategy. Then go ahead and try the 50-50, win-win coupon idea. You have little to lose – and big profits and loyal customers to gain.