Ulta Beauty Posts Major 2021 Sales Jump

Splendor people are again, judging from Ulta Magnificence’s most current economical results.

The elegance retailer said higher consumer confidence, governing administration stimulus payments and easing COVID-19 guidelines led to a significant bounce in product sales — 40.3 percent — for the most recent fiscal year.

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For the 52 months finished Jan. 29, Ulta had $8.6 billion in internet sales, up from the prior-year’s $6.15 billion, with net money of $958.8 million. The calendar year also surpassed income during the period of time ahead of the pandemic commenced, which were about $7.4 billion.

For the fourth quarter, Ulta reported product sales enhanced 24.1 p.c to $2.7 billion. Web cash flow elevated to $289.4 million, in contrast to $171.5 million in the prior-calendar year interval.

Ulta, which now has 1,308 stores, is projecting concerning $9.05 billion and $9.15 billion in gross sales for the subsequent fiscal calendar year.

On the company’s earnings phone Thursday, main govt officer Dave Kimbell outlined Ulta’s ideas for long term progress, which incorporate an expenditure in New Voices, a enterprise funds fund set up by Richelieu Dennis.

“This calendar year we program to carry on to amplify underrepresented voices by way of media investments with multicultural platforms, the expansion of our songs system and raise brand marketing assist for Black-owned, Black-established and Black-led brand names in just our assortment, build an ecosystem to help the pipeline of BIPOC [Black, Indigenous and people of color] brands, which include the development of an accelerator application centered on early-stage beauty brand names to teach, encourage and assistance model contributors to put together for retail,” Kimbell stated.

Ulta has signed the 15 P.c Pledge and additional numerous Black-owned models to the lineup, like Black Woman Sunscreen, Camille Rose, Homebody and Black Opal.

Ulta has ongoing to include brands throughout its assortment, including Olaplex and Fenty Magnificence, which reached “higher mention volume and attain than any other Ulta Attractiveness manufacturer start announcement,” Kimbell stated. The Olaplex launch was “one of the strongest model launches in Ulta Natural beauty heritage,” Kimbell stated.

In makeup, Ulta extra No. 1 by Chanel in 250 merchants and on-line and is “pleased with preliminary benefits,” Kimbell said. In sunscreen, Ulta launched Supergoop.

Going ahead, Ulta has plans to continue scaling. Kimbell mentioned the retailer sees buyers getting to be “increasingly resilient” to COVID-19 surges and global uncertainty, and that Ulta expects “the restoration which began very last yr will keep on in 2022 as shoppers maintain their self-care routines and engage a lot more in social pursuits.”

Broadly, makeup remained challenged and “volatile,” Kimbell claimed, particularly in comparison to other segments. He said he is “confident that makeup will return to development as client optimism and conform with out-of-household pursuits boosts.” Blush, tinted moisturizer, lip balm and lash products offered well, Kimbell stated, and mass make-up did perfectly.

Hair is developing quickly, and produced up 20 percent of net product sales in the most current quarter, Kimbell claimed, driven by shopper emphasis on hair health. Fragrance was the finest-executing class in the quarter, he reported, and made up 18 per cent of internet revenue through the most current quarter. Pores and skin care also grew, pushed by moisturizers, cleansers and solar care.

Ulta plans to carry on increasing stores-in-shop with Goal to at minimum 250 additional retailers this yr, and will test small-structure destinations, way too, Kimbell mentioned.


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