Whether at Page 3 parties or at blog spots, everyone wants to be up to date in what they wear or say or like or how they behave. Keeping abreast of fashion trends ensures that one does not make a social gaffe in interacting with ones peers.
What is in fashion keeps on changing. The pace of change is very fast now. Haute couture changes every spring and fall and perhaps even in between. The Top of the Pops is never top of the pops for long. Hence it is very easy to make a mistake – to go to a social event wearing bold orange when the colour of the season is pastel yellow. Decades ago fashion trends use to filter down by word of mouth. People would talk about what trend setters were wearing and start emulating them. However this process of information was very slow. And by the time the public at large began to adapt, the trends went out of fashion.
Today the situation is different. Fashion trends are set not by the social elite but by the purveyors of fashion. Fashion houses preview their fall collection in the middle of summer so that everyone knows what will be in fashion in fall. Marketing campaigns decide which perfume women will soon be wearing. And because fashion is big business fashion trends are not guarded secretively as they once were. The more people that become aware of what is in fashion, the greater will be the sales of fashion goods. Therefore it is in the interest of producers of fashion goods and services that they announce their plans loud and clear.
Word of mouth trickle down is no longer in vogue. There are scores of magazines on every aspect of fashion that are doing rip-roaring business. There are web sites by the dozens that are updated regularly informing the surfer of what is in and what is out. Hence if you are fashion conscious with a little effort you can stay abreast of the fashion trends.