Here is a business with true unlimited opportunity. "Everyone and their brother" uses coupons – they are well known and well ingrained element of the American Way!
Basically, this idea is to sell coupons for services that merchants have agreed to honor with service or products as an advertising expense to promote their businesses.
A few ago, an experienced and highly successful entrepreneur walked into a neighborhood service station and announced to owner: "i can double your business in 30 days and it will not cost you a dime – are you interested?"
Needless to say, the owner was usually interested. They signed a contract requiring the entrepreneur to pay all the costs for printing and distributing of 500 coupon books and receive all proceeds from their sales for his effort.
The service station agreed to honor 20 specific free service coupons (such as battery charge, tow-in, oil change, flat tire repair) on a one coupon per visit basis.
Most of the free services involved no out-of-pocket expense. In order for the customer to take advantage of all the coupon offers, he had to visit the station 20 times. This was good news for the station owner who was confident he could keep a good percentage of them as new customers after 20 visits.
The entrepreneur had coupon books printed and assembled, worked out a presentation (canned spiel) for sub-salesmen who sold them door to door for $ 4.95 each.
The salesman's presentation began, when a adult answered or came to the door. It began: "how do you do, sir. Do you have an automobile?"
This almost guaranteed the desired YES answer, since any car in the family counted. Then, "I'm (first name) from the Signal service station over on First and Main and I have some complimentary service for you!" The salesman then briefly describe each coupon and winds up by offering the booklet for $ 4.95.
After the salesman's $ 2 commission per booklet and printing costs, the entrepreneur cleared $ 1000 on that first 500 coupon booklet contract, and did even better on a repeat order the following year!
There are many possible variations to this type of business. The best part is that everyone (the buyer, the salesmen AND the customers), and do not do all that badly yourself. Here are a few suggested variations:
1. Design and sell coupons for merchants to sell or give away themselves – at their places of business or publish in the newspaper. Normally this is a one-time fee to design their coupons and promotion.
2. Work with community non-profit and fund raiser groups to sell coupons or books of coupons for donated goods and services. You can either charge a fee for your services or a percentage of sales.
3. Print local school sports schedules and sell advertising space (cut-out coupons) to merchants. Sell or give the schedules away or let the school sell them. Your profit is included in the cost of the coupons.
4. Design and offer …